Who Is The Internet Advertising Lawyer

The Web Advertising Lawyer is the pen name of Micah Buchdahl, the lawyer who runs www.internetmarketingattorney.com. The site is a resource for lawyers to industry their services and firms. The site hosts the World wide web Advertising and marketing Lawyer Awards, and the Nifty 50 Internet Web site Review. Buchdahl also has a blog, www.MarketingAttorney.com. On the blog, he usually answers reader questions. Buchdahl is involved in HTMLawyers Inc, but the Web Advertising and marketing Lawyer web site appears to be intended to be useful, forthright and informational rather than an try to ham-handedly steer prospective buyers toward his consulting services. In fact, the internet site doesnt let advertising sponsorship or vendor affiliations at all.marketing manchester In effect, Buchdahl has created a useful, effectively believed out, informative website, not a sales pitch. This, in itself, is good Web advertising method, and suggests Buchdahl possibly knows what hes undertaking in terms of advertising law firms and lawyers on the Internet. One particular of the cornerstones of the website is Micahs Nifty 50. It was introduced in January 2001, and is now a reference source for successful law firm web internet sites. Inclusion in the 50 doesnt necessarily mean the internet site is outstanding, but rather that it has an outstanding function or element. The list is updated periodically, with prior lists nevertheless available online. Therefore there are now more than 200 examples on the website. The World wide web Advertising and marketing Lawyer rates the web sites of every of the 250 biggest law firms in the United States. Buchdahl reviewed the internet sites by surfing each website for an typical of 20 minutes and then evaluating them. He provides awards to the best 30 internet sites: The prime ten are platinum, next ten gold, and the final ten, silver. He evaluates the internet sites by giving them numerical scores on a scale of 1 to ten in different categories, and generally avoids giving out a tenor a zerounless it is really, really deserved, and describes five as a strong typical. The categories are: Design, which encompasses the appear and feel of the website, not just the graphics. Not surprisingly, some of the most powerful designs had couple of graphics. Following all, theyre promoting legal services, not flash animation. Content material, such as lawyer bios, practice location descriptions and publications Usability, which essentially has to do with how effortlessly a user can locate what theyre seeking for. Consistent navigation is the lynchpin of this category. He considers usability, sensibly enough, from the point of view of these who most probably would use the internet site. Interactivity had to at least incorporate a bunch of email links. Excellent on the web forms assist improve the score as effectively He also rates the web sites for intangibles. Obviously, that is extremely subjective. An example of an intangible that matters is wise domain name use. These scores were then added up. Several firms, not surprisingly, tied, with top tier becoming in the 40s. He also evaluations and rates mid-sized and smaller firms. The reviews are limited to short synopses. Buchdahl states that he place much more than 150 non-billable hours more than the course of six months into the process. Now, my short assessment of Buchdahls internet site: Internet Advertising Attorney is a helpful tool for law firms attempting to market themselves on the net.