Twitter sought Consumer Digital Music

A third of the other Twitter user heard music going through the social networking site, 41 percent through online radio and 39 percent watched the other online music videos.
A third of the whole Twitter user's most did not buy the CD three months very much, now 34 percent more often bought him music digitally. If compared with the other users of the site, 23 percent of them bought the CD is now only 16 percent that download digital music.
"Was based on the purchase note" of their music, the more active Twitter user was easy to get information of the company of the recorder music labels and retailers compared with the consumer who did not use Twitter, "said Analyst from the NPD Entertainment Russ Crupnick, was like that quoted from Reuters, on Thursday (25/6/2009).
Results of the survey of NPD Group said, for the last three months was at least Recorded was 12 percent of the Twitter users that bought digital music. Whereas the user of the other site, was only 8 percent
The active Twitter user apparently had the big contribution in the percentage of the consumer of digital music. Recorded was approximately 77 percent of the Twitter users download digital music.
If you buy them the CD users of other sites, compared with 23 percent only 16 percent digital music downloads.
Music social network site users in other excitement Third, over 41 percent to listen to via radio and online music videos online, watch the other 39 percent.
In general, the average two times more frequent YouTube users on the excitement of Music and Music Pandora user giggle visit sites like this than any other was not. Department, with excitement, it's easier to get links to sites are applied.
"The digital music industry at the moment more often to understand the technology and online media to benefit consumers, especially consumers, can take the potential excitement," said Crupnick.
But since according to him giggle a balance between fun and will facilitate online negotiations. In the meantime, on the other hand it must be a balance in terms of digital music marketing.

"Music as a tool to maximize the excitement, music fans, more albums, download music, concert tickets and to purchase goods," will motivate said.

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